Hickory Hammock Identity
A great logo is just one point in developing a brand. In many cases, the logo not only tells a story, but it begins to form the theme of the identity it represents. Created for a planned community, the logo, as well as the architectural theme, work together to envelop visitors in the brand.
A logo is not just a logo, it is an identity. It should describe who your are while grabbing attention. It should be memorable so once seen, it will not be forgotten. It is part of your identity, and it should contribute to your brand development.
It should also fit where it needs to fit, be readable where it needs to be, and create the same message in color or black and white. It seems simple, but it is not. We have a very special Pencil Monster who can do this for you.